Calendar



April 6, 1954 E. SCHWARTZ 2,674,055

CALENDAR Filed Oct. 4 1951 :9 24

22 JANUARY INVENTOR.

fi iii/gene 55 W47] Patented Apr. 6, 1954 CALENDAR,

Eugene Schwartz, Philadelphia,

Ketterlinus Lithographic phia, Pa., a corporation of Pa., assignor to Mfg. 00., Philadel- Pennsylvania i Application October 4, 1951, Serial No. 249,690

1 Claim. 1

My invention relates to a calendar of the type commonly referred to as Co-operative. This type of calendar is bought in very large numbers by manufacturers or distributors, whose products are widely sold. Each sheet of such calendars usually has a picture or some other ornamentation, the days of the month, and the name of the product, the dealer, or other advertisement. To be effective, a calendar of this type should be so constructed as to display the advertisement prominently and so as to make it impossible to remove the advertisement without seriously mutilating the calendar itself. In this way, the calendar will fulfill the purpose for which it is intended, namely to keep the name of the dealer or the name of the product always in full view of the persons using the calendar.

It is, therefore, the object of my invention to produce an improved calendar which attains the object above set forth.

A further object is to produce an improved calendar which can be inexpensively produced.

These and other objects are attained by my invention as set forth in the following specification and as illustrated in the accompanying drawings in which:

Fig. l is a front elevational view of a calendar embodying my invention, certain parts being broken away to show details of construction, and the calendar being shown in the condition in which it is shipped.

Fig. 2 is an end elevational view of the same.

Figure 3 is an end elevational view of the binding which engages the upper edges of the month sheets.

In the embodiment of the invention illustrated, the calendar includes the month sheets 50, which show the days, dates and months of one or more years. In the drawings, only four such sheets are shown, but it will be understood that the number of sheets which show days and dates form no part of the present invention. To hold the month sheets together, I have devised the structure best shown in Fig. 3 from which it will be seen that I take a sheet of material and fold the same to form a W with the outer legs M of the w longer than the inner legs it thereof. As will be seen from Fig. 2, the legs l6 form a crotch in which the upper marginal portions, above line of perforations 20, are nested. The

marginal portions I8 are secured to legs [5 by stitches or staples 22. It will be noted that the staples 22 are above the lower edges of the outer legs i l and hence are concealed from view. Therefore when one or more sheets I 0 have been removed nothing will be visible other than the next succeeding month sheet. In other words there will be no ragged edge at the upper edges of the month sheets.

The outer legs M are made long enough so that their upper edges can be folded over and clamped together by a flexible, form retaining binding element 24 which is preferably formed of metal. By making the outer legs long, a graceful slope is formed from the bottom of the folded binding element 24 to the top of the month sheets thus minimizing the bulge which would be quite conspicuous if, for example, the legs M were made only slightly longer than the inner legs It. A suitable loop 26 is attached to the binder 24 whereby the calendar may be suspended from a nail or the like.

As shown in Fig. l, the name of the dealer, such as John Doe, or the name of the product, or other advertisement to be displayed is prominently on the outer surface of the leg Id of the binder which is exposed to view. It will be noted that it is impossible for the person using the calendar to remove the advertisement without seriously mutilating the calendar itself which can be readily done when the advertisement is placed on some easily severable or removable portion of the calendar instead of on the binder of the calendar as in the hereinabove disclosed construction.

Calendars of this type are manufactured by the million and my advertiser buys a million and another larger or a smaller number. By construction, the calendar sheets and the W-shaped binders can be made all alike, by mass production methods, and when an advertiser buys some calendars, it is merely to print his advertisement on the front leg of the W and to print the name of another advertiser on other calendars. This greatly reduces the cost and improves the appearance. Also, as above stated, the individual to whom the calendar is ultimately given can not out oi? the advertisement which can be easily done if the advertisement is placed at the bottom of the calendar sheet.

What I claim is:

An advertising calendar including a plurality of data sheets, there being a line of perforations across said sheets near the top end thereof to form readily detachable marginal portions, a binder for said marginal portions, said binder being generally W-shaped with the inner legs thereof providing an inverted U-shaped crotch for receiving and concealing said marginal portions, and with the outer legs of the W extending well above the bight of the U, means fastening said marginal portions to the walls of the U only, means fastening the ends of said outer legs together, and means for securing the upper end of the calendar to a support, there being advertising material on the outer leg of said W which faces in the direction of the calendar sheets.

References Cited in the file of this patent UNITED STATES PATENTS Number Name Date 476,444 Brice June 7, 1892 924,879 Beberfeld June 15, 1909 963,109 Abbott July 5, 1910 1,687,859 Fontaine Oct. 16, 1928 2,228,045 Baskervill, Jan. 7, 1941 2,464,113 Bernstein Mar. 1 49 

